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Booker Hodges

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Recent Posts

Help us Pick Our Mascot

September 21, 2016 / by Booker Hodges

We get a lot of funny looks and awkard silences when we tell people our company name.  Sherpas gets pronounced as "Sharepas" "Sharpas" and we even get the "Sh...." because people are too afraid to say it wrong.  

We named the company after Sherpas in Nepal.  They are a member of a Himalayan people living on the borders of Nepal and Tibet, renowned for their skill in mountaineering.  In fact, not a single person has made the summit of Everest without these amazing people.  

So we thought it was high time we create a character that represents who we are, but we can't decide which one we like the most. We thought we would put it to a vote.  

Vote and Win!

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Football Season is upon us – Do you have your Clear Stadium Bag?

August 15, 2016 / by Booker Hodges posted in Branding your Business, Clear Bag, Football Clear Stadium Bag Policy

In order to decrease wait time for bag checking and improve safety at Football games, the NFL instituted a clear bag policy in 2013.  This policy came on the heels of the tragedy at the Boston Marathon.

Due to all of the tragedies over the past year, colleges such as UCLA, Mississippi State, and Auburn are implementing clear bag policies for all college football games for the 2016 season.  Many other schools have or will be following suit all over the United States, not just at colleges, but for High School football games.

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Top 10 Marketing Slogans Considered for Chattanooga's Gig City Campaign

July 26, 2016 / by Booker Hodges posted in Uncategorized


We love Chattanooga, it’s start-up scene, and the city’s lightning fast internet. In honor of this great city, we thought we would share the top 10 slogans that should have been considered for marketing our “Gig City”.

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Chattanooga's First Kansas City BBQ Society Competition!

May 27, 2016 / by Booker Hodges posted in Uncategorized


Excited to Help & Eat Some BBQ:

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Trade Shows | How to Get Better Results

May 19, 2016 / by Booker Hodges posted in Trade-Show


The Promo Sherpas team has attended and exhibited at more trade shows than we care to count, but more importantly our customers rely on us to help make their shows a success.  Over the years we've seen extremely successful trade show booths, and we've seen some that make you wonder why the company made the investment in exhibiting.   We acquired a lot of good information over the years, and we thought it was time that we share.  After all, our # 1 business goal is focused on helping our customers elevate their brand, and a trade show is an excellent place to do just that.

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Start off 2016 with Yeti Style at Solo Prices

January 18, 2016 / by Booker Hodges

We had so many requests for Yeti Ramblers that the demand couldn't be ignored. In many cases, we had customers willing to pay $40-$50 per unit if we could find a way to logo them. That need was hard to fulfill in 2015, but we made a New Year's resolution to solve the problem, and we've done it with the Sherpa Doublewall Stainless Steel Tumbler. The Sherpa Tumbler is an incredibly popular design that offers the same vacuum insulated properties of the popular retail brand, but we can print them with your logo for only $9.99. That is a savings of $20 or more off blank retail Yeti Ramblers. Now that's the deal of the century or at least 2016.

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Spartan Employee Gifts

November 24, 2015 / by Booker Hodges

Spartan is web development company that also has a venture capital division. Their approach to web development is heavily focused on building a site that helps drive profits. It is a stark difference from the traditional web development firm and their branding represents that. The "Spartan Shield" is a direct take from the shield used by Spartan warriors, which is representative of their determined focused on developing profitable finished projects. When they asked us to help with their employee gift this year, we couldn't help but be excited to leverage their branding.

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