Pause to consider the promotional products that you touch every day? I am drinking from a custom wine glass as I write this blog. I have used a custom pocket notebook today for my grocery list. I took notes with a custom stylus pen and drank my coffee out of a custom stainless tumbler. This is just the items I remember interacting with today. Companies can spend thousands of dollars a month on TV ads, radio ads, and magazine that will impact their customers only when they are viewed. Promotional products can last years past their initial receipt and can be seen by far more potential buyers than just their recipient.
- 71.6% of attendees at a trade show who received a promotional product remembered the name of the company that gave the the product.
- 52% of recipients did business with the advertiser after receiving a promotional product.
- 45.2% of recipients state that they use the promotional product they received at least once a day.
- Sales people who gave promotional products to their customers received 22% more referrals than sales people who did not use promotional products.
The value of promotional products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser.