Pause to consider the promotional products that you touch every day? I am drinking from a custom wine glass as I write this blog. I have used a custom pocket notebook today for my grocery list. I took notes with a custom stylus pen and drank my coffee out of a custom stainless tumbler. This is just the items I remember interacting with today. Companies can spend thousands of dollars a month on TV ads, radio ads, and magazine that will impact their customers only when they are viewed. Promotional products can last years past their initial receipt and can be seen by far more potential buyers than just their recipient.
When you think about your marketing strategy, you should consider that consumers say that they view a company more favorably after receiving a promotional product and nearly 50% report using that product daily. Do you use promotional products to augment your strategy? Read below for reasons why you should consider them.
With gift season upon us again, we have a great solution to help you find the perfect promotional products to promote your business and do your Christmas shopping at the same time! What???!!! You can use these gifts for your employees at your Christmas party or as gifts for your family.
The Millennial generation is probably the most captured by wanderlust of any generation. This group makes up a quarter of the population in the United States. Why is this important to you and your business? This is the demographic you need to be advertising your services to. The millennials are proving to be resistant to traditional advertising media. One way to promote your company/brand to them is to tap into their passions and who doesn’t love useful travel stuff!
Even though technically we have been out of the recession for 2 years, a lot of communities are still having to cut back on school spending. This can mean schools being forced to cut back on sports programs, music programs, technology, field trips, etc. Local businesses can advertise in a variety of ways in their local school system that are typically low cost and have the added benefit of helping the school to maintain these programs.
Below are some ideas to promote your business and help your school system:
Do You REALLY Know the Promotional Product World? Eye-opening facts and statistics from this unique branch of advertising
Promotional Products Work!
Shocker announcement from a promotional products vendor. But it is true! What we know is that virtually everyone one uses them, recall is strong, owners of them come back to do business, and the owners keep these product. Far from being just trinkets, knick-knacks, & swag, when you talk promotional products you are talking a high yield, results producing, power packed advertising that appeals to all the senses and has long term stay
When it comes to promotional give-aways, “useful” is the most powerful word. Because when you give prospects, customers, and employees something they will use, your promotional investment will help extend the life of your brand.